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Sales & Marketing

[vc_row css_animation="" row_type="row" use_row_as_full_screen_section="no" type="full_width" angled_section="no" text_align="left" background_image_as_pattern="without_pattern" css=".vc_custom_1667147852942{background-color: #ffffff !important;}" z_index=""][vc_column][vc_column_text]The needs of consumers have shifted during the Covid-19 pandemic. As yet, what the “new normal” will look like is far from clear. Amongst the turmoil one of the most impacted, yet most affluent...

As the world slowly starts to reopen, whether B2B or B2C most industries are witnessing a cautious restart. Business is starting to bounce back, and pipelines are filling up, but new customers are likely to be a little more difficult to find than normal -...

[vc_row css_animation="" row_type="row" use_row_as_full_screen_section="no" type="full_width" angled_section="no" text_align="left" background_image_as_pattern="without_pattern"][vc_column][vc_column_text] How will the impact of an economic downturn affect my business revenue? To understand the true potential impact of an economic downturn on your business start from the outside in by assessing how your customers will be impacted and...

[vc_row css_animation="" row_type="row" use_row_as_full_screen_section="no" type="full_width" angled_section="no" text_align="left" background_image_as_pattern="without_pattern"][vc_column][vc_column_text]Without generating new business we’re virtually all in trouble. The vast majority of businesses need a constant flow of exciting new opportunities and a pipeline full of freshly generated leads. The problem is too many businesses are unable to...

This is the first in a series of blogs looking at one of the most important and often least considered aspects of any business plans - Competitive Analysis. Each part examines key steps to knowing where you stand against your competition and how that analysis...